Strategic marketing management
Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,...
שמור ב:
| פורמט: | ספר |
|---|---|
| שפה: | Undetermined |
| יצא לאור: |
Boston, Mass.
Harvard Business School Publications
1991
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00780nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_220356 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1.99 | ||
| 082 | |a 658.802 | ||
| 082 | |b S898 | ||
| 245 | 0 | |a Strategic marketing management | |
| 245 | 0 | |c Edited by Robert J. Dolan. | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business School Publications | ||
| 260 | |c 1991 | ||
| 520 | |a Contents: Marketing:an overview, The market-driven organization, Developing the marketing plan, Understding the new consumer, The marketing mix, Marketing implementation and control, Issues for the 1990s,... | ||
| 650 | |a Tiếp thị,Marketing | ||
| 650 | |x Quản lý,Management | ||
| 904 | |i Gia Linh,Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||