Visual merchandising & display

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the au...

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主要作者: Pegler, Martin M.
格式: 图书
语言:Undetermined
出版: New York Fairchild Publications 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 00969nam a2200205Ia 4500
001 CTU_221664
008 210402s9999 xx 000 0 und d
082 |a 659.1 
082 |b P376 
100 |a Pegler, Martin M. 
245 0 |a Visual merchandising & display 
245 0 |c Martin M. Pegler 
260 |a New York 
260 |b Fairchild Publications 
260 |c 1995 
520 |a This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market 
650 |a Advertising,Quảng cáo 
650 |x Management,Quản lý 
904 |i Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ