Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Aaker, David A.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Englewood Cliffs, N.J. Prentice-Hall 1987
विषय:
टैग : टैग जोड़ें
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