Winning in high-tech markets : The role of general management : how motorola, corning, and general electric have built global leadership through technology

Morone's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, and Corning are among a small number of U.S. businesses that have built glob...

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Bibliografiske detaljer
Hovedforfatter: Morone, Joseph G.
Format: Bog
Sprog:Undetermined
Udgivet: Boston, Mass. Harvard Business School Press 1993
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