Winning in high-tech markets : The role of general management : how motorola, corning, and general electric have built global leadership through technology
Morone's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, and Corning are among a small number of U.S. businesses that have built glob...
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| Format: | Buch |
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Boston, Mass.
Harvard Business School Press
1993
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Zusammenfassung: | Morone's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, and Corning are among a small number of U.S. businesses that have built global leadership in precisely the kinds of high-tech markets in which many U.S. firms have been outperformed by their Japanese counterparts. Morone explores the managerial strategies, practices, and philosophies behind their success, and how these influenced, and were influenced by, technology development. |
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