Focus : The future of your company depends on it
Shows why companies should focus on core products & get rid of extraneous, energy-wasting ventures. With increased competition & the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a va...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
New York
Harper Business
1996
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| Teme: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sažetak: | Shows why companies should focus on core products & get rid of extraneous, energy-wasting ventures. With increased competition & the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional & new industries, Ries offers concrete, no-nonsense advice on how to own a category in the customers mind. He demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, & establishing a single word or concept the company can own in the mind... |
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