Focus : The future of your company depends on it
Shows why companies should focus on core products & get rid of extraneous, energy-wasting ventures. With increased competition & the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a va...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Harper Business
1996
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01190nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_221746 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b R559 | ||
| 100 | |a Ries, Al | ||
| 245 | 0 | |a Focus : | |
| 245 | 4 | |b The future of your company depends on it | |
| 245 | 0 | |c Al Ries | |
| 260 | |a New York | ||
| 260 | |b Harper Business | ||
| 260 | |c 1996 | ||
| 520 | |a Shows why companies should focus on core products & get rid of extraneous, energy-wasting ventures. With increased competition & the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional & new industries, Ries offers concrete, no-nonsense advice on how to own a category in the customers mind. He demonstrates how a corporation can increase its competitiveness by narrowing its focus, spinning off divisions that dilute its strength, & establishing a single word or concept the company can own in the mind... | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||