Switch : How to change things when change is hard

n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing...

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Bibliografische gegevens
Hoofdauteur: Heath, Chip
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York Broadway Books 2010
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Samenvatting:n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping; he manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.