Switch : How to change things when change is hard

n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: Heath, Chip
Format: Knjiga
Jezik:Undetermined
Izdano: New York Broadway Books 2010
Teme:
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Sažetak:n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping; he manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.