Switch : How to change things when change is hard

n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing...

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Detalles Bibliográficos
Autor Principal: Heath, Chip
Formato: Libro
Idioma:Undetermined
Publicado: New York Broadway Books 2010
Những chủ đề:
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082 |a 303.4 
082 |b H437 
100 |a Heath, Chip 
245 0 |a Switch : 
245 0 |b How to change things when change is hard 
245 0 |c Chip Heath and Dan Heath 
260 |a New York 
260 |b Broadway Books 
260 |c 2010 
520 |a n Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients; The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping; he manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service. 
650 |a Change (Psychology),Sự thay đổi (Tâm lý học) 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ