Made to stick : Why some ideas survive and others die

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

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Bibliografische gegevens
Hoofdauteur: Heath, Chip
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York Random House 2008
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