Made to stick : Why some ideas survive and others die
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
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| Formato: | Libro |
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New York
Random House
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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