Made to stick : Why some ideas survive and others die

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Heath, Chip
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York Random House 2008
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ