Made to stick : Why some ideas survive and others die

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

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Bibliografiske detaljer
Hovedforfatter:	Heath, Chip
Format:	Bog
Sprog:	Undetermined
Udgivet:	New York Random House 2008
Fag:	Hiệu ứng bối cảnh (Tâm lý học),Tâm lý xã hội,Social psychology,Social psychology.,Contagion (Social psychology),Context effects (Psychology),Contagion (Tâm lý xã hội)
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Made to stick : Why some ideas survive and others die

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