Made to stick : Why some ideas survive and others die

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...

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Chi tiết về thư mục
Tác giả chính:	Heath, Chip
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	New York Random House 2008
Những chủ đề:	Hiệu ứng bối cảnh (Tâm lý học),Tâm lý xã hội,Social psychology,Social psychology.,Contagion (Social psychology),Context effects (Psychology),Contagion (Tâm lý xã hội)
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|a Made to stick :
245		0	\|b Why some ideas survive and others die
245		0	\|c Chip Heath, Dan Heath
260			\|a New York
260			\|b Random House
260			\|c 2008
520			\|a Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650			\|a Hiệu ứng bối cảnh (Tâm lý học),Tâm lý xã hội,Social psychology,Social psychology.,Contagion (Social psychology),Context effects (Psychology),Contagion (Tâm lý xã hội)
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Made to stick : Why some ideas survive and others die

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