Our changing civilization : How science and the machine are reconstructing modern life

This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between t...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Randall, John Herman
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: New York Frederick A. Stokes Company 1929
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between the prevalent societal valuation of engineering activities and the evolution of marketing activities.