Our changing civilization : How science and the machine are reconstructing modern life

This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between t...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Randall, John Herman
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New York Frederick A. Stokes Company 1929
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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