Our changing civilization : How science and the machine are reconstructing modern life
This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between t...
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| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
New York
Frederick A. Stokes Company
1929
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| Ämnen: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01026nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_227899 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 909 | ||
| 082 | |b R188 | ||
| 100 | |a Randall, John Herman | ||
| 245 | 0 | |a Our changing civilization : | |
| 245 | 0 | |b How science and the machine are reconstructing modern life | |
| 245 | 0 | |c John Herman Randall | |
| 260 | |a New York | ||
| 260 | |b Frederick A. Stokes Company | ||
| 260 | |c 1929 | ||
| 520 | |a This book examines how marketing thought and practice from 1900 to 1929 were affected by the ideas and language of engineering. Content-analysis data revealed a significant use of engineering metaphors in both marketing texts and advertisements of the period, suggesting a strong connection between the prevalent societal valuation of engineering activities and the evolution of marketing activities. | ||
| 650 | |a Văn minh,Civilization | ||
| 650 | |x Lịch sử,History | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||