Third generation R&D : Managing the link to corporate strategy

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent l...

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Autor principal: Roussel, Philip A.
Format: Llibre
Idioma:Undetermined
Publicat: Boston, Mass. Harvard Business School Press 1991
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