Third generation R&D : Managing the link to corporate strategy
Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent l...
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| Format: | Book |
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Boston, Mass.
Harvard Business School Press
1991
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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