Third generation R&D : Managing the link to corporate strategy

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent l...

全面介绍

Đã lưu trong:
书目详细资料
主要作者: Roussel, Philip A.
格式: 图书
语言:Undetermined
出版: Boston, Mass. Harvard Business School Press 1991
主题:
标签: 添加标签
没有标签, 成为第一个标记此记录!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

相似书籍