Third generation R&D : Managing the link to corporate strategy

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent l...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Roussel, Philip A.
Materialtyp: Bok
Språk:Undetermined
Publicerad: Boston, Mass. Harvard Business School Press 1991
Ämnen:
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Liknande verk