Third generation R&D : Managing the link to corporate strategy

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent l...

Mô tả đầy đủ

Đã lưu trong:

Chi tiết về thư mục
Tác giả chính:	Roussel, Philip A.
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Boston, Mass. Harvard Business School Press 1991
Những chủ đề:	Nghiên cứu, công nghiệp,Research, Industrial Quản trị,Management
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	01547nam a2200217Ia 4500
001	CTU_228788
008	210402s9999 xx 000 0 und d
082			\|a 658.57
082			\|b R865
100			\|a Roussel, Philip A.
245		0	\|a Third generation R&D :
245		0	\|b Managing the link to corporate strategy
245		0	\|c Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson ; Foreword by John F. Magee.
260			\|a Boston, Mass.
260			\|b Harvard Business School Press
260			\|c 1991
520			\|a Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.
650			\|a Nghiên cứu, công nghiệp,Research, Industrial
650			\|x Quản trị,Management
910			\|b dqhieu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Third generation R&D : Managing the link to corporate strategy

Những quyển sách tương tự