Retail management : A strategic approach
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Harlow, England
Pearson
2018
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01188nam a2200217Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 794000 | ||
| 082 | |a 658.8 | ||
| 082 | |b B516 | ||
| 100 | |a Berman, Barry | ||
| 245 | 0 | |a Retail management : | |
| 245 | 2 | |b A strategic approach | |
| 245 | 0 | |c Barry Berman, Joel R. Evans, Patrali Chatterjee | |
| 260 | |a Harlow, England | ||
| 260 | |b Pearson | ||
| 260 | |c 2018 | ||
| 520 | |a Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. | ||
| 650 | |a Bán lẻ,Retail trade | ||
| 910 | |b vtbtruc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||