Leading digital : Turning technology into business transformation

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful...

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Chi tiết về thư mục
Tác giả chính: Westerman, George
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Boston Harvard Business Review Press 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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520 |a In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. 
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