Leading digital : Turning technology into business transformation

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful...

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Bibliografische gegevens
Hoofdauteur: Westerman, George
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Harvard Business Review Press 2014
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