Management : Building competitive advantage

This text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entre...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Bateman, Thomas S
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Chicago Irwin 1996
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Diğer Bilgiler
Özet:This text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entrepreneurship and small businesses and contains 42 new experiential exercises