Management : Building competitive advantage

This text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entre...

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Detalhes bibliográficos
Autor principal: Bateman, Thomas S
Formato: Livro
Idioma:Undetermined
Publicado em: Chicago Irwin 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ