Nghiên cứu marketing

Trình bày những vấn đề về nghiên cứu marketing như: Hoạch định dự án nghiên cứu marketing, kỹ thuật thu thập thông tin về lượng, về chất, phân tích thông tin và báo cáo kết quả nghiên cứu marketing.

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Bibliographic Details
Main Author:	Nguyễn, Đình Thọ
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Nhà xuất bản Thành phố Hồ Chí Minh 1996
Subjects:	Marketing research
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Nghiên cứu marketing

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