Marketing and agribusiness texts; No.4 Marketing research and information systems

This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research informat...

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Bibliographische Detailangaben
1. Verfasser: I M Crawford
Format: Buch
Sprache:Undetermined
Veröffentlicht: Rome, Italy FAO 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ