Marketing and agribusiness texts; No.4 Marketing research and information systems
This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research informat...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Rome, Italy
FAO
1997
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00911nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_29859 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 338.1 | ||
| 082 | |b C899 | ||
| 100 | |a I M Crawford | ||
| 245 | 0 | |a Marketing and agribusiness texts; No.4 | |
| 245 | 0 | |b Marketing research and information systems | |
| 245 | 0 | |c I M Crawford, FAO | |
| 260 | |a Rome, Italy | ||
| 260 | |b FAO | ||
| 260 | |c 1997 | ||
| 520 | |a This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research information in decision-making | ||
| 650 | |a agriculture - economic aspects,farm produce,marketing | ||
| 904 | |i Minh, 990429 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||