Marketing and agribusiness texts; No.4

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Marketing and agribusiness texts; No.4 Marketing research and information systems

This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research informat...

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Dades bibliogràfiques
Autor principal:	I M Crawford
Format:	Llibre
Idioma:	Undetermined
Publicat:	Rome, Italy FAO 1997
Matèries:	agriculture - economic aspects,farm produce,marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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