Marketing and agribusiness texts; No.4 Marketing research and information systems
This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research informat...
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| Format: | Book |
| Language: | Undetermined |
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Rome, Italy
FAO
1997
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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