Marketing and agribusiness texts; No.4 Marketing research and information systems
This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research informat...
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Rome, Italy
FAO
1997
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | This book reviews the roleof marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report. It dalso discusses the principal components of a marketing information system and the use of marketing research information in decision-making |
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