Basic marketing research
This is an undergraduate textbook for a half-year or full-year introductory course. The book introduces basic knowledge about research on marketing
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| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Orlando, Florida
Dryden Press
1996
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| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00682nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_32220 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 392000 | ||
| 082 | |a 658.8 | ||
| 082 | |b C563b | ||
| 100 | |a Churchill, Gilbert A | ||
| 245 | 0 | |a Basic marketing research | |
| 245 | 0 | |c Gilbert A. Churchill, Jr. | |
| 260 | |a Orlando, Florida | ||
| 260 | |b Dryden Press | ||
| 260 | |c 1996 | ||
| 520 | |a This is an undergraduate textbook for a half-year or full-year introductory course. The book introduces basic knowledge about research on marketing | ||
| 650 | |a Marketing research | ||
| 904 | |i Minh, H. Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||