Basic marketing research

This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well

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Glavni avtor: Gilbert A.Churchill
Drugi avtorji: Gilbert A.Churchill; Jr.; Tom J. Brown
Jezik:Undetermined
English
Izdano: Mason, OH Thomson/South Western 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh