Basic marketing research

This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Gilbert A.Churchill
Awduron Eraill: Gilbert A.Churchill; Jr.; Tom J. Brown
Iaith:Undetermined
English
Cyhoeddwyd: Mason, OH Thomson/South Western 2007
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh