Basic marketing research

Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants

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书目详细资料
主要作者: Churchill, Gilbert A.
其他作者: Gilbert A. Churchill; Tom J. Brown
语言:Undetermined
English
出版: Australia Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh