Basic marketing research

Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants

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Bibliographic Details
Main Author: Churchill, Gilbert A.
Other Authors: Gilbert A. Churchill; Tom J. Brown
Language:Undetermined
English
Published: Australia Thomson/South-Western
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh