Strategic market planning : Problems and analytical approaches
The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Englewood, New Jersey
Prentice-Hall
1979
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Riassunto: | The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-business assessment, and the PIMS ( Profit Impact of Market Strategy ) programs; and creative and managerial aspects of planning, includes ways to creatively define ans segment the business, the human side of planning, and ways to actualyy implement planning and prepare a strategic market plan. |
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