Strategic market planning : Problems and analytical approaches
The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...
Đã lưu trong:
| Hovedforfatter: | Abel, Derek F. |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Englewood, New Jersey
Prentice-Hall
1979
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
Strategic marketing
af: Cravens, David W.
Udgivet: (2006) -
Marketing management : text and cases /
af: Dalrymple, Douglas J.
Udgivet: (2000) -
Marketing management : text and cases /
af: Czinkota, Michael R.
Udgivet: (1997) -
Fundamentals of marketing /
af: Stanton, William J.
Udgivet: (1994) -
Strategic marketing management cases
af: David W. Cravens
Udgivet: (1999)