Strategic market planning :

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Strategic market planning : Problems and analytical approaches

The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Abel, Derek F.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Englewood, New Jersey Prentice-Hall 1979
Pynciau:	Marketing management,Marketing management Cases studies
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Strategic marketing
gan: Cravens, David W.
Cyhoeddwyd: (2006)

Marketing management : text and cases /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Marketing management : text and cases /
gan: Czinkota, Michael R.
Cyhoeddwyd: (1997)

Fundamentals of marketing /
gan: Stanton, William J.
Cyhoeddwyd: (1994)

Strategic marketing management cases
gan: David W. Cravens
Cyhoeddwyd: (1999)

Strategic marketing management cases
gan: Cravens, David W.
Cyhoeddwyd: (1998)

Cases in strategic marketing management /
gan: Vincze, Julian W.
Cyhoeddwyd: (2000)

MarketSim :
gan: Ruffer, Rochelle L.
Cyhoeddwyd: (2005)

Global marketing /
gan: Keegan, Warren J.
Cyhoeddwyd: (1997)

Marketing management : cases for creative problem solving /
gan: Weinstein, Laurence Martin, 1944-
Cyhoeddwyd: (2001)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (1995)

Cases in global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (2001)

Global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (1998)

Strategic marketing management : text and cases /
gan: Ferrell, O. C.
Cyhoeddwyd: (1994)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Business marketing management :
gan: Hutt, Michael D.
Cyhoeddwyd: (2007)

Global marketing management :
gan: Quelch, John A.
Cyhoeddwyd: (2006)

The marketing plan /
gan: Cohen, William A. 1937-
Cyhoeddwyd: (1998)

Marketing management cases in Malaysia
gan: Sieh Lee Mei Ling
Cyhoeddwyd: (1979)

Business marketing management : B2B /
gan: Hutt, Michael D.
Cyhoeddwyd: (2010)

Strategic marketing :
gan: Alsem, K. J.
Cyhoeddwyd: (2007)

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

Strategic Marketing Management
gan: Wilson, Richard M.S.
Cyhoeddwyd: (2005)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)

The marketing planning workbook : effective marketing for marketing managers /
gan: Dibb, Sally.
Cyhoeddwyd: (1996)

Global marketing management
gan: WARREN J KEEGAN
Cyhoeddwyd: (2001)

Product planning by a major textile yarn marker :
gan: Yamamoto, Ryuzo
Cyhoeddwyd: (1970)

Strategic marketing management : a means-end approach /
gan: Parry, Mark E. 1957-
Cyhoeddwyd: (2002)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

Strategic management : a casebook in business policy and planning /
Cyhoeddwyd: (1980)

Strategic Marketing Issues in Emerging Markets
gan: Adhikari, Atanu
Cyhoeddwyd: (2020)

The successful marketing plan : a disciplines and comprehensive approach /
gan: Hiebing, Roman G.
Cyhoeddwyd: (1997)

Marketing Planning 2003-2004
gan: Beamish, Karen
Cyhoeddwyd: (2003)

Basic Marketing A Marketing Strategy Planning Approach /
gan: D.Perreault William
Cyhoeddwyd: (2008)

Basic Marketing: A Marketing Strategy Planning Approach /
gan: D. Perreault William
Cyhoeddwyd: (2008)

Marketing mistakes and successes /
gan: Hartley, Robert F.
Cyhoeddwyd: (2000)

Marketing mistakes and successes /
gan: Hartley, Robert F., 1927-
Cyhoeddwyd: (1998)

Strategic Market Management (Global Perspectives)
gan: David, A. Aaker, et al.
Cyhoeddwyd: (2023)