Strategic market planning :

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Strategic market planning : Problems and analytical approaches

The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...

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書誌詳細
第一著者:	Abel, Derek F.
フォーマット:	図書
言語:	Undetermined
出版事項:	Englewood, New Jersey Prentice-Hall 1979
主題:	Marketing management,Marketing management Cases studies
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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