Strategic market planning : Problems and analytical approaches

The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...

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Bibliografiske detaljer
Hovedforfatter: Abel, Derek F.
Format: Bog
Sprog:Undetermined
Udgivet: Englewood, New Jersey Prentice-Hall 1979
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