Strategic market planning : Problems and analytical approaches

The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Abel, Derek F.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Englewood, New Jersey Prentice-Hall 1979
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ