Marketing management in action
The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
New York
McGrawHill
1966
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Shrnutí: | The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also describes the four avenues of growth available to any company and discusses the advantages and disadvantages of each. |
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