Marketing management in action

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Marketing management in action

The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...

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Xehetasun bibliografikoak
Egile nagusia:	Buell, Victor P
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	New York McGrawHill 1966
Gaiak:	Marketing Management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1997)

Marketing management /
nork: Kotler, Philip, 1931-
Argitaratua: (2000)

Strategic market management /
nork: Aaker, David A.
Argitaratua: (1995)

Basic marketing management /
nork: Dalrymple, Douglas J.
Argitaratua: (2000)

Marketing management : text and cases /
nork: Dalrymple, Douglas J.
Argitaratua: (2000)

Marketing management : text and cases /
nork: Czinkota, Michael R.
Argitaratua: (1997)

Strategic marketing management : text and cases /
nork: Ferrell, O. C.
Argitaratua: (1994)

Marketing strategy and management
nork: Constantin, James A
Argitaratua: (1976)

Marketing management
nork: Dickson, Peter R
Argitaratua: (1997)

Marketing management
nork: Kotler, Philip
Argitaratua: (2003)

Marketing management.
Argitaratua: (1992)

Marketing management :
nork: Bradley, Frank
Argitaratua: (1995)

Marketing management :
nork: Kotler, Philip
Argitaratua: (1967)

Marketing management :
Argitaratua: (2006)

Marketing management :
nork: Lal, Rajiv
Argitaratua: (2005)

Global marketing management
nork: Kotabe, Masaaki
Argitaratua: (2004)

Multinational marketing management
nork: Keegan, Warren J.
Argitaratua: (1980)

Strategic marketing management : eeting the global marketing challenge /
nork: Anderson, Carol H.
Argitaratua: (2000)

Social Marketing in Action. 1st ed.
nork: Basil, Debra Z., et al.
Argitaratua: (2020)

Services marketing management : an international perspective /
nork: Kasper, Hans.
Argitaratua: (1999)

Market-based management
nork: Best, Roger J
Argitaratua: (1997)

Strategic Marketing Management
nork: Wilson, Richard M.S.
Argitaratua: (2005)

Marketing management
nork: Peter, J. Paul
Argitaratua: (2007)

Strategic market management /
nork: Aaker, David A.
Argitaratua: (2005)

Marketing management : analysis, planning, implementation, and control /
nork: Kotler, Philip.
Argitaratua: (1997)

Marketing Management (Golobal Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2025)

Case Studies in Marketing Management
nork: V. Arvind, Shukla
Argitaratua: (2025)

Business marketing management :
nork: Hutt, Michael D.
Argitaratua: (1998)

Cases in marketing management
nork: Bernhardt, Kenneth L.
Argitaratua: (1997)

Strategic marketing management : a means-end approach /
nork: Parry, Mark E. 1957-
Argitaratua: (2002)

Marketing management for small and medium enterprises: Target markets
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Marketing Management in Practice 2003-2004
nork: Williams, John
Argitaratua: (2003)

Global marketing management /
nork: Kotabe, Masaaki.
Argitaratua: (1998)

Marketing Management (15th Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2023)

Small business marketing management /
nork: Chaston, Ian.
Argitaratua: (2002)

Excel for Marketing Managers
nork: Ivana, Taylor, et al.
Argitaratua: (2025)

Cases in marketing management /
nork: Bernhardt, Kenneth L., 1944-
Argitaratua: (1997)

Effective management for marketing, 1999-2000 /
nork: Hatton, Angela.
Argitaratua: (1999)

Marketing management :
nork: Peter, J. Paul
Argitaratua: (2007)

Marketing Management (4th European Edition)
nork: Kotler, Philip, et al.
Argitaratua: (2025)