Marketing management in action

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Marketing management in action

The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...

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Bibliografske podrobnosti
Glavni avtor:	Buell, Victor P
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York McGrawHill 1966
Teme:	Marketing Management
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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