Marketing management in action

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Marketing management in action

The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...

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書誌詳細
第一著者:	Buell, Victor P
フォーマット:	図書
言語:	Undetermined
出版事項:	New York McGrawHill 1966
主題:	Marketing Management
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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