Marketing management in action

Mã QR

Marketing management in action

The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...

Đã lưu trong:

书目详细资料
主要作者:	Buell, Victor P
格式:	图书
语言:	Undetermined
出版:	New York McGrawHill 1966
主题:	Marketing Management
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

相似书籍

Marketing management : strategies and programs /
由: Guiltinan, Joseph P.
出版: (1997)

Marketing management /
由: Kotler, Philip, 1931-
出版: (2000)

Strategic market management /
由: Aaker, David A.
出版: (1995)

Basic marketing management /
由: Dalrymple, Douglas J.
出版: (2000)

Marketing management : text and cases /
由: Dalrymple, Douglas J.
出版: (2000)

Marketing management : text and cases /
由: Czinkota, Michael R.
出版: (1997)

Strategic marketing management : text and cases /
由: Ferrell, O. C.
出版: (1994)

Marketing strategy and management
由: Constantin, James A
出版: (1976)

Marketing management
由: Dickson, Peter R
出版: (1997)

Marketing management
由: Kotler, Philip
出版: (2003)

Marketing management.
出版: (1992)

Marketing management :
由: Bradley, Frank
出版: (1995)

Marketing management :
由: Kotler, Philip
出版: (1967)

Marketing management :
出版: (2006)

Marketing management :
由: Lal, Rajiv
出版: (2005)

Global marketing management
由: Kotabe, Masaaki
出版: (2004)

Multinational marketing management
由: Keegan, Warren J.
出版: (1980)

Strategic marketing management : eeting the global marketing challenge /
由: Anderson, Carol H.
出版: (2000)

Social Marketing in Action. 1st ed.
由: Basil, Debra Z., et al.
出版: (2020)

Services marketing management : an international perspective /
由: Kasper, Hans.
出版: (1999)

Market-based management
由: Best, Roger J
出版: (1997)

Strategic Marketing Management
由: Wilson, Richard M.S.
出版: (2005)

Marketing management
由: Peter, J. Paul
出版: (2007)

Strategic market management /
由: Aaker, David A.
出版: (2005)

Marketing management : analysis, planning, implementation, and control /
由: Kotler, Philip.
出版: (1997)

Marketing Management (Golobal Edition)
由: Philip, Kotler, et al.
出版: (2025)

Case Studies in Marketing Management
由: V. Arvind, Shukla
出版: (2025)

Business marketing management :
由: Hutt, Michael D.
出版: (1998)

Cases in marketing management
由: Bernhardt, Kenneth L.
出版: (1997)

Strategic marketing management : a means-end approach /
由: Parry, Mark E. 1957-
出版: (2002)

Marketing management for small and medium enterprises: Target markets
由: Business School of the National Economics Univ. of Hanoi
出版: (2001)

Marketing Management in Practice 2003-2004
由: Williams, John
出版: (2003)

Global marketing management /
由: Kotabe, Masaaki.
出版: (1998)

Marketing Management (15th Edition)
由: Philip, Kotler, et al.
出版: (2023)

Small business marketing management /
由: Chaston, Ian.
出版: (2002)

Excel for Marketing Managers
由: Ivana, Taylor, et al.
出版: (2025)

Cases in marketing management /
由: Bernhardt, Kenneth L., 1944-
出版: (1997)

Effective management for marketing, 1999-2000 /
由: Hatton, Angela.
出版: (1999)

Marketing management :
由: Peter, J. Paul
出版: (2007)

Marketing Management (4th European Edition)
由: Kotler, Philip, et al.
出版: (2025)