Marketing management in action
The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also...
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| Format: | Book |
| Language: | Undetermined |
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New York
McGrawHill
1966
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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