Retail management: Satisfaction of consumer needs

This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing.

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Detalhes bibliográficos
Autor principal: Marquardt, Raymond A
Formato: Livro
Idioma:Undetermined
Publicado em: Hinsdale, Illinois Dryen Press 1975
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing.