Retail management: Satisfaction of consumer needs
This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing.
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Hinsdale, Illinois
Dryen Press
1975
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| Schlagworte: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00898nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_40785 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.87 | ||
| 082 | |b M357 | ||
| 100 | |a Marquardt, Raymond A | ||
| 245 | 0 | |a Retail management: Satisfaction of consumer needs | |
| 245 | 0 | |c Raymond A Marquardt, James C Makens, Robert G Roe | |
| 260 | |a Hinsdale, Illinois | ||
| 260 | |b Dryen Press | ||
| 260 | |c 1975 | ||
| 520 | |a This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing. | ||
| 650 | |a commerce,managerial economics,middle managers,retail trade | ||
| 650 | |x management | ||
| 904 | |i Minh, 010405 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||