Data mining cookbook: Modeling for marketing, risk, and customer relatonship management

This book shows how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.

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Autore principale: Olivia Parr Rud
Natura: Libro
Lingua:Undetermined
Pubblicazione: New York John Wiley & Sons 2001
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrizione
Riassunto:This book shows how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.