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Data mining cookbook: Modeling for marketing, risk, and customer relatonship management

This book shows how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.

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Dades bibliogràfiques
Autor principal: Olivia Parr Rud
Format: Llibre
Idioma:Undetermined
Publicat: New York John Wiley & Sons 2001
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