Marketing and information technology : the strategy, application and implementation of IT in marketing
This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions...
Wedi'i Gadw mewn:
| Prif Awdur: | O'Connor, John |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
London :
Pitman
1997
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Information technology :
Cyhoeddwyd: (1998) -
Introduction to information technology
gan: Koch, Chris
Cyhoeddwyd: (2018) -
Fluency with information technology :
gan: Snyder, Lawrence
Cyhoeddwyd: (2004) -
Computer studies and Information technology
gan: Leadbetter, Chris
Cyhoeddwyd: (2004) -
Management strategies for information technology
gan: Earl, Michael J.
Cyhoeddwyd: (1989)