Marketing and information technology :

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Marketing and information technology : the strategy, application and implementation of IT in marketing

This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions...

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Bibliografske podrobnosti
Glavni avtor:	O'Connor, John
Format:	Knjiga
Jezik:	Undetermined
Izdano:	London : Pitman 1997
Teme:	Marketing,Information technology,Tiếp thị,Công nghệ thông tin
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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