Marketing and information technology : the strategy, application and implementation of IT in marketing
This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions...
שמור ב:
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
London :
Pitman
1997
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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