Marketing and information technology : the strategy, application and implementation of IT in marketing
This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
London :
Pitman
1997
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01387nam a2200217Ia 4500 | ||
|---|---|---|---|
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 600000 | ||
| 082 | |a 380.10285 | ||
| 082 | |b O.18 | ||
| 100 | |a O'Connor, John | ||
| 245 | 0 | |a Marketing and information technology : | |
| 245 | 4 | |b the strategy, application and implementation of IT in marketing | |
| 245 | 0 | |c John O'Connor, Eamonn Galvin | |
| 260 | |a London : | ||
| 260 | |b Pitman | ||
| 260 | |c 1997 | ||
| 520 | |a This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions. Topics include: the changing role of IT in marketing and the potential of new technologies; hot concepts, such as relationship marketing and micro segmentation; customer databases and information warehouses; the role of IT in customer services and sales; and selecting and implementing marketing systems. The final chapter on future developments covers expected future trends in the area of marketing information systems | ||
| 650 | |a Marketing,Information technology,Tiếp thị,Công nghệ thông tin | ||
| 904 | |i H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||