Marketing research
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
New Jersey
John Wiley and Sons
2005
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a McDaniel, Carl | ||
| 245 | 0 | |a Marketing research | |
| 245 | 0 | |c Carl McDaniel | |
| 260 | |a New Jersey | ||
| 260 | |b John Wiley and Sons | ||
| 260 | |c 2005 | ||
| 520 | |a Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. | ||
| 650 | |a Marketing research | ||
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| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||