Marketing research
Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
Đã lưu trong:
| Hovedforfatter: | McDaniel, Carl |
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
New Jersey
John Wiley and Sons
2005
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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Marketing research
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Udgivet: (2005) -
Contemporary marketing research /
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Contemporary marketing research
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Marketing Research Essentials (8th Edition)
af: Carl, McDaniel, et al.
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Marketing Research Essentials
af: McDaniel, Carl D.
Udgivet: (2004)