Marketing research

Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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Bibliografische gegevens
Hoofdauteur: McDaniel, Carl
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New Jersey John Wiley and Sons 2005
Onderwerpen:
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