Quảng cáo thoái vị và PR lên ngôi =

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Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

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Để trả lời câu hỏi: "Tại sao nói sự khác biệt căn bản giữa quảng cáo và PR là quảng cáo thì tốn kém còn PR thì không tốn kém?". Nội dung quyển sách bao gồm 2 phần chính: Phần 1: Sự thoái vị của quảng cáo; Phần 2: Sự lên ngôi của P...

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書誌詳細
第一著者:	Ries, Al
フォーマット:	図書
言語:	Undetermined
出版事項:	Tp. Hồ Chí Minh Trẻ 2007
主題:	Public relations,Marketing,Quan hệ công chúng,Tiếp thị
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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