Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

Để trả lời câu hỏi: "Tại sao nói sự khác biệt căn bản giữa quảng cáo và PR là quảng cáo thì tốn kém còn PR thì không tốn kém?". Nội dung quyển sách bao gồm 2 phần chính: Phần 1: Sự thoái vị của quảng cáo; Phần 2: Sự lên ngôi của P...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Ries, Al
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Tp. Hồ Chí Minh Trẻ 2007
Ábhair:	Public relations,Marketing,Quan hệ công chúng,Tiếp thị
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

Míreanna Comhchosúla